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The team behind Lies of P has rebranded as Nough and offered a glimpse into their ambitious pursuit of creating the world's greatest action game.
The gaming industry is rarely a place for quiet introspection, yet the studio formerly known as Round8 has just dropped a masterclass in transparency. Now operating under the moniker Nough—a clever, self-deprecating portmanteau of Not Enough—the team behind the breakout hit Lies of P is signaling a new chapter in their evolution. This rebranding isn’t just a cosmetic shift; it is a declaration of intent. By adopting the motto Games by Gamers, the developers are doubling down on the obsession to detail that turned Pinocchio’s grim, mechanical odyssey into one of the most respected Soulslike titles of the last decade.
In a candid 16-minute documentary, the core leadership at Nough pulled back the curtain on the creative philosophy fueling their highly anticipated sequel. Combat director Lee Jeonghyeon didn’t mince words when describing the studio’s trajectory, stating, From the very start, my goal has been to create the world’s greatest action game. It is a bold, almost reckless claim in a market dominated by titan studios, yet it is backed by a development culture that treats internal playtesting as a sacred ritual. The studio’s commitment to Game Days, where the entire team puts down their tools to play through current builds, highlights a horizontal, passionate approach that is increasingly rare in AAA development.
While details regarding the upcoming sequel remain shrouded in mystery, the message from director Choi Jiwon is one of quiet confidence. He emphasizes that player intuition is sharper than ever; gamers can sense the difference between a product built to fill a spreadsheet and a world crafted with genuine, grueling dedication. Nough is clearly leaning into the latter, promising that while the wait may be testing the patience of their community, the result will be a refinement of the precision combat and narrative depth that made Lies of P a genre-defining experience. For now, we wait—but if the team’s relentless internal feedback loop is any indication, the next iteration of this dark, twisted fable is aiming for nothing less than perfection.
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