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Ubisoft Connect on Steam: The End of Forced Launcher Annoyance?
Ubisoft is testing a streamlined launch process that could finally remove the need to run the Ubisoft Connect desktop app while playing games on Steam.
PC gaming enthusiasts have long been frustrated by the redundant, often clunky process of launching a game through Steam, only to have a secondary launcher open immediately after. Ubisoft appears to be listening, as the publisher has begun testing a new method to simplify how its titles operate on Steam, starting with Prince of Persia: The Lost Crown. This shift marks a significant step toward a more seamless integration that respects the player’s time and patience.
Understanding the New Ubisoft Connect on Steam Experience
The core change involves the introduction of a new tool dubbed Ubisoft Connect Services. Instead of forcing players to open the full Ubisoft Connect desktop application just to boot up a game, this background service handles essential backend tasks. This mirrors the approach taken by titles like Diablo 4, which requires a connection to a service account without demanding the full launcher interface stay active on your taskbar.
What functionality remains active?
While the visual launcher might disappear, the publisher notes that specific features will continue to operate via the background service. These include:
- Cross-progression support across platforms.
- Cross-play functionality for multiplayer titles.
- Player safety and moderation tools.
- Challenges and rewards tracking.
Why This Matters for Steam Players
For years, third-party launchers have been a major pain point for the Steam community. By removing the need to launch the app independently, Ubisoft aims to provide a smoother and more streamlined launch experience. This is a massive win for users who value a clean workflow and have previously avoided jumping into a quick game—such as Rainbow Six Siege—solely because of the technical friction caused by the launcher.
The Future of Ubisoft Titles on Steam
Ubisoft has confirmed that this is an initial test, with plans to iterate on and improve the Ubisoft Connect Services over time. While the company has not provided a specific roadmap for which games will receive this update next, the promise of a more seamless, “launcher-less” feel is a welcome change of pace. If successful, this could set a new standard for how major publishers handle PC game distribution, forcing competitors like EA and Rockstar to rethink their own mandatory launcher policies.
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